Have you heard about “the art of persuasion?” What comes into your mind, when we talk about “persuasion”? Is “persuasion” necessary and how does it work in business? Persuasion is an umbrella term of influence. “Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors.In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof.“ (wikipedia)

To illustrate the concept of persuasion, watch this animated video that describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

Video: The Science of Persuasion

Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-eight languages.
Credits: influenceatwork Youtube channel

Tags: persuasion, the art of persuasion, Robert Cialdini, persuasion in business, persuasion techniques, psychology of persuasion